Email marketing is one of the best marketing methods for earning business leads and has a very high ROI. The benefits to email marketing appear to be endless,
Customer loyalty requires the consumer to have regular interaction with your business or brand. The cost for engaging with and marketing to an existing customer can be anywhere between six to 12 times less expensive than other marketing channels, such as paid advertising or social media marketing. Routine email marketing communications with the customer make it possible for any company to build a relationship while driving sales.
Email campaigns are proven to have better reach and potential for engagement than traditional marketing methods. Seventy-two percent of email users check their inboxes more than six times a day. Another 92 percent of internet users have a minimum of one email account. Experienced marketers have the know-how to help you reach your target audiences on their phones, mobile devices and PCs all while staying CAN-SPAM compliant and non-invasive
Hyper-personalized communication is one many benefits to using email marketing to reach your audience. While traditional marketing methods focus on a broad message that delivers a blanket message to an audience, email marketing allows you to offer unique discounts and codes, personalized messages, and data-driven campaigns based on criteria such as birthdays, regions, CLV (customer lifetime value), and so much more. Instead of putting your effort into one campaign, you’re able to reach out with a personal touch.
